Faster, More Profitable Decisions for Services Executives

Let me guess… You’re swimming in data, but…

  • You don’t know which service items or products are helping you or hurting you… or, more importantly, which ones to hang on to
  • You have to wait until weeks after the close of a month to know your comparable item or product numbers
  • You are struggling to identify patterns between your comparables and other numbers in your business
  • You can’t decide which item/product channels to invest in

And, for many restaurant-retail-hospitality executives, the pressure is not just within, but there are market pressures that are worth considering as you chart your course and make decisions. We’re all looking at the same market research…

  • Year-over-year same store sales are flat
  • Year-over-year sames store traffic is flat to down 3%, depending on your industry
  • Management and hourly costs are increasing at the unit level

In Cogent Company’s experience, these same executives who are awash in data, are struggling to make use of that data in a way that impacts day-to-day operations. Cogent Company has been evaluating and implementing solutions to help finance, HR, marketing, and operations executives. On Thursday, August 23, 2012, Cogent will gather a group of executives together to demonstrate a solution that highlights several of these innovations. These innovations are focused on helping executives use analytics to compete in a new and different way.

We are thrilled to have Jerry Dake joining us for this August 23rd session. Jerry, the Executive Director of the Center for Decision and Information Technologies and a Decision Sciences Executive Lecturer at the University of North Texas, will be speaking on trends that are affecting executive decisions. “We’ve enjoyed our relationship with the Center for Decision and Information Technologies,” said Marc Hoppers, Managing Partner at Cogent. “We see a heightened sense of concern among our client executives related to become quantitative and fact-based in their decision making. Jerry’s leadership has not only helped students in statistics and decision sciences, but he’s also been a great mentor to member companies at CDIT.”

The event will be from 11:00am to 1:00pm at Gleneagles Country Club in Plano, TX, at 5401 West Park Boulevard, Plano, TX 75093. The following will be the agenda for the session:

  • 11:00a to 11:45a… Networking and Lunch
  • 11:45a to 12:00p… Marc Hoppers, Managing Partner Cogent: Welcome and Introduction
  • 12:oop to 12:15p… Jerry Dake, Executive Director CDIT: Using Data for Executive Decision-Making
  • 12:15p to 12:45p… Eric Lakey, Partner Cogent: Cogent Analytics Solution Overview
  • 12:45p to 1:00p… Q&A and Discussion

The solution demonstration will highlight an innovative approach to data analysis and visualization using data from a fictional restaurant, The Sandlot. The Sandlot faces many of the same challenges that restaurant, retail, and hospitality executives face… lots of data in which to find meaning. In The Sandlot, you will see how we’ve attacked the problem by creating a solution that allows an executive or operator to not just drill down through the data but ask questions across the data, as well as to compare itself against industry benchmarks. “The solution we’ve created is not one that is prescriptive in terms of what it tells you… of course, you could use it like that,” said Eric Lakey, Cogent Company Vice President and leader of its Advisory Services Practice. “We believe that the best analytical solutions are ones that you can ask questions of and gain new insights in the answers.” Cogent Company’s innovative solution is built on a SQL Server database that sits in Microsoft’s Azure cloud solution. For its analytical and visualization horsepower, Cogent Company’s solution is built on QlikView, also running in Microsoft’s Azure cloud.

While this session is intended as a deep dive into the analytics that might help a services operator improve insights into their own business, the overall analytical approach, the technology platform, the integration of a big data analysis, and the visualizations will intrigue executives from any industry. While there will be obvious benefits for the technology executive, this session will be heavily tilted toward the business executive.

Space is very limited for this exclusive event. For more information on the event or to arrange a discussion of this innovative solution, contact Memory Bobbitt at

To register for this event now, please click here.