CRM Solutions

Many people are confused about the difference between contact management and CRM. Some people find it hard to distinguish where one stops and one starts. In Cogent's CRM Solutions, we use the following three elements to define CRM:

CRM revolves around customer-facing business processes. Typically these involve sales, service, or marketing activities where businesses try to get, keep, and grow their customer base CRM is process-focused, and helps businesses to ensure that they have well-defined processes that are executed consistently across the organization. In addition to defining and driving customer processes , a CRM system needs to give great real-time visibility into customer interactions and business operations at all times CRM, as opposed to contact management, is team-oriented; it is engineered to help people collaborate inside the organization as well as with external partners and customers.

To learn more about Cogent's business process consulting services, contact Marc Hoppers at 214-341-1004 or mhoppers@cogentcompany.com.

Cogent's CRM Solutions are based on Microsoft Dynamics CRM 3.0. Microsoft CRM provides a new and compelling value proposition for companies of all sizes. It delivers a complete CRM suite that leverages the full power and productivity of the Microsoft platform, including Microsoft Office, including SharePoint, Microsoft Windows, Microsoft SQL Server, and many other powerful technologies.